The Heart Foundation

COPYWRITING, DESIGN, MULTIMEDIA

WHAT THEY NEEDED

ADZ Collective have completed two integrated behaviour change campaigns for The Heart Foundation within the last 18 months. 

The 2017 Heart Week theme was Hypertension – the health risks associated with high blood pressure. ADZ were briefed to produce collateral holding engaging messaging aimed at Australians 50+. 

The Healthy Dining Initiative aimed to improve demand and access to healthy foods in pubs and clubs across Victoria. 

WHAT WE DID

These behaviour change campaigns required strong messaging and strategy, delivered through multiple print and digital channels. The illustrated animations outlined simple steps to influence behaviour and achieve campaign objectives. 

The High Blood Pressure Campaign received over 52,000 views and almost 600 shares during Heart Week. 

The Healthy Dining Campaign also received strong support from stakeholders.



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