The GRID: Prospectus & Branding // Attracting quality food retailers to the development at 567 Collins Street was a priority for the Leighton’s Property Group and Colliers International team. The food precinct of the development required not only a name, but also the creation of a culinary destination.
Industrial Portfolio // Colliers International required the development of an Eastern Seaboard portfolio showcasing properties in Queensland, New South Wales and Victoria.
The GRID: Prospectus & Branding // We responded to the property team’s exciting challenge by naming the food precinct ‘The GRID’ and developed an iconic brand. This created a strong association between place and branding, highlighting ‘The GRID’ as a destination in the heart of Collins Street, Melbourne.
Industrial Portfolio // Creating a cut-through and user-friendly design throughout the industrial portfolio was crucial to the document’s final success.
