our work

Barkers Fresh Produce

DESIGN, BRANDING, PHOTOGRAPHY

WHAT THEY NEEDED

Melbourne based international fresh produce wholesaler, relocated from the Melbourne Market to Epping. This presented them with the opportunity to set themselves apart from their competitors. Working in close collaboration, we were commissioned as Barkers’ marketing arm to launch their new brand.

WHAT WE DID

ADZ Collective delivered a comprehensive strategy to create a strong brand presence in both digital and traditional spaces. The creation of a new brand, style guide, signage, corporate collateral and press advertisements were coupled with digital marketing. This included end-to-end design, build and launch of a new website, photography shoots, creation of social media campaigns and copywriting. These extensive integrated marketing activities effectively raised their public profile, boosted brand awareness and improved relations with their stakeholders, clients and growers.

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